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Ken Christie, Interactive Media Industry Consultant

 Ken Christie Photo

8419 Eastbay Drive, Indianapolis, IN  46236  WK: (317) 823-5073  FX: (317) 823-5075  HM: (317) 823-8498

Contact Ken by email

 

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Industry Consultant, Indianapolis, IN, 1997 - Currently providing expert content development and marketing services to ensure a successful 1997 NAB MultiMedia World Conference & Exposition.

 

Vice President of Marketing - Interactive Multimedia Association, Annapolis, MD, 1994-1996

- Launched market-driven communications and membership programs resulting in annualized membership growth of 25% per year. Directed efforts including advertising, Web site, PR, trade events, research, collateral, publications, lead management, industry alliances, member directory and FAXBack System.

- Managed three NAB MultiMedia World Conferences, employing customer-focused content development that led to a 200% increase in conference participation and 50% annual increases in exhibit sales.

- Built alliances with scores of CD-ROM developers, publishers and distributors to establish the CD MATCHR initiative to alleviate frustration with matching CD-ROM titles to multimedia computers.

- Directed the initial efforts of the IMA DVD Project, aimed at facilitating the successful market introduction of DVD and DVD-ROM technology.

- Authored market data and analysis articles for the IMA Interactive Multimedia News on a regular basis.

- Served as the lead contact point for all media, and as a key spokesperson/presenter at industry events.

- Provided strategic direction to the IMA Board of Directors and Executive Committee.

 

Manager of Market Development - Truevision, Inc., Indianapolis, IN, 1992-1993 Promotions Manager, 1991-1992

- Innovated a hands-on approach to strategic partner evangelism and new business development, leading to establishment of a base of 700+ third-party solutions providers.

- Led the Market Development Group, the primary strategic planning interface between Engineering and Product Development and Truevision's Developer, VAR and OEM channels. Solved third-party application development challenges through effective management of a staff of software engineers.

- Contributed to the Office of Technology Assessment of the Congress of the United States Special Report, Multimedia Systems for Electronic Service Delivery.

- Transformed channel communications and promotions for all product families, including development of modular Dealer Information Manuals and promotional program implementation kits.

- Created a unified approach to product training, demonstration and promotion. Produced linear and interactive multimedia programs for internal and channel training as well as product demonstration.

- Increased product registration 100% through implementation of the Value Pack incentive program.

 

Manager of Multimedia Marketing - Commodore Business Machines, Inc., West Chester, PA, 1989-1990

- Spearheaded the successful $7 million worldwide marketing campaign for the Amiga business platform, contributing to a 50% growth of multimedia PC unit sales. Served as corporate spokesperson as well.

- Engineered product development for the AmigaVision authoring system and related demo programs.

- Supervised a staff of market development specialists to spur vertical market industry growth in sectors including Interactive Media, Computer-Based Training, Music and Professional Video.

 

Vice-President of Sales & Marketing - Nebraska Interactive Video, Inc., Lincoln, NE, 1987-1989

- Orchestrated a national sales and marketing plan for custom development of turn-key interactive media solutions, increasing revenue in FY1989 by 320% and FY1990 Q1 revenue by 35%.

- Responsibly managed contracts from inception to completion, including bid/proposal preparation, contract negotiation, P&L responsibility and staff supervision to complete projects under budget.

 

Regional Sales Manager - Pioneer Electronics (USA) Inc., Long Beach, CA, 1985-1987

- Established a network of laserdisc dealers and VARs in nine U.S. states and Canada, driving increases in territory sales of 50% in 1986 and 20% in 1987.

- Provided strategic marketing and application development consultation for a wide variety of clients, including Foodmaker, Fox Broadcasting, Hoffman Educ. Systems, Syntex, Taco Bell and Weyerhaeuser.

- Created interactive videodisc programs to enhance product promotion and sales.

 

President - Silver Platter Productions, Inc., Glendale, CA, 1984-1985

- Delivered interactive media production services for the EECO Computer "Self-Chek" guest check-out system, placed at hotels internationally, and for other select industrial clients.

- Consulted on system development for Walt Disney Productions and The LA Olympic Committee.

 

Videodisc Designer - Walt Disney Productions, Glendale, CA, 1981-1984

- Managed the design, creation and delivery of 90 interactive and linear videodisc programs for EPCOT Center at Walt Disney World, including oversight of a $20 million budget and 50+ production crews.

- Delivered the first interactive media industry analysis on user ergonomics and human factors engineering.

- Designed and developed the Videodisc Information Retrieval System (VIRS), an interactive guest services information system with two-way live video, and the accompanying authoring system for VIRS control.

- Piloted educational series development for The Disney Channel cable television service.

 

Unit Director - Nebraska Videodisc Design/Production Group, Lincoln, NE, 1979-1981

- Introduced innovative interactive media design and production methodologies through the creation of over 30 interactive projects for a wide variety of educational and industrial clients.

- Produced and directed "The First National Symposium on Videodisc Programming," on PBS.

EDUCATION

Bachelor of Arts Degree in Broadcast Journalism, with a double degree major in Sociology, University of Nebraska-Lincoln, with minors in English, Theatre, Art and Film, 1979

 

Videodisc Symposiums, University of Nebraska-Lincoln, 1980-1989

 

Society for Applied Learning Technology Videodisc Conferences, 1984-1990

PUBLICATIONS

Over 35 publication credits over the last 18 years:

- Published articles for magazines including Audiovisual Communications, Business Marketing, The IICS Reporter, Interactive Multimedia News Journal, The Journal of Multimedia Computing, Laserworks, Multimedia Monitor, Museum News, NAB MultiMedia News Journal, Online Monthly (Singapore), Resolution, SuperHighway Journal (Germany), Videodisc News, Videography and Video Systems.

- Served as a featured columnist or Contributing Editor to Audiovisual Communications, The IICS Reporter, Interactive Multimedia News Journal and The Journal of Multimedia Computing.

- Authored chapters for The Videodisc Book: A Guide and Directory (John Wiley, 1984), and Videodiscs: The Technology, The Applications, and The Future (Knowledge Industry Publications, 1980)

- Wrote on topics including broadcasting and multimedia, desktop video, EPCOT Center, graphics, market forecasting and research, virtual reality and a host of multimedia business and development issues.

PRESENTATIONS

Over 30 presentations since 1980 as a keynote speaker, moderator or session panelist at industry events in the U.S., Canada and Europe:

- Presented at events including the Broadcast Education Association Conference, Canadian Multimedia Show, CD-ROM Festival, COMDEX, Frost & Sullivan Strategic Multimedia Conference, National Association of Broadcasters (NAB) MultiMedia World Conference, National Symposium on Videodisc Programming, New Technology Conference (Germany), Society for Applied Learning Technology (SALT), SMPTE, Society for Computer Simulation, Video Expo, and the World Conference on CD-I and Video CD.

- Participated on the Executive Committees for IMA Expo, NAB MultiMedia World, the National Symposium on Videodisc Programming and the SUPERHIGHWAY '96 International Conference

- Presented on topics including interactive media market development, multimedia design, instructional television, marketing with multimedia, multimedia at EPCOT Center, simulation, training applications, and a wide variety of multimedia business and development issues. Presentations have also included a series of beginning and advanced multimedia workshops and tutorials.

TRADE & PROFESSIONAL ORGANIZATION INVOLVEMENT Over 13 years in the management of trade/professional associations and related initiatives, including: - Interactive Multimedia Association - Elected Vice-President and Member of Executive Committee 1993, Elected Secretary and Executive Committee Member 1991, Member of the Board of Directors 1990-1993, Compatibility Project Steering Committee 1990-1991, TECH 2000 Committee 1989, Founding Member 1988 - International Interactive Communications Society (IICS) - Past President 1990-1992, President 1988-1989, Los Angeles Chapter Founder and President 1984-1987, Member of Board of Directors 1984-1993 - National Association of Broadcasters - NAB Multimedia World Executive Committee, 1993-1996 - Broadcast Education Association - Multimedia Task Force 1996
COMMUNITY INVOLVEMENT

University of Nebraska-Lincoln Alumni Chapter (Hoosier Huskers) - Chapter President 1996-present

Glen Cove Homeowners Association - Treasurer of the Board of Directors 1995-96, Legal Committee 1994-1995

 REFERENCES References will be furnished upon request.



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