The IICS Organization


Meet your 1997 IICS Executive Board


President: Edna Rask Erickson

West Information Publishing Group
Ph# (612) 687-5309
Fx# (612) 687-7355
Edna Rask Erickson, Instructional Designer, designs interactive training products in the Multimedia Department at West Information Publishing Group. Edna's background is education and training. Her doctoral studies in Education Leadership deal with change in the educational enterprise. When she needed to learn about multimedia four years ago, Edna started the Novice SIG. Since then she has served on the local and international executive boards and as 1996 President of IICS-MINNESOTA. Edna also plays ensemble French horn. In a musical score, as in an interactive script, the writer brings together the various elements in harmony. The IICS Web Site, she says, will bring together the IICS world-wide ensemble.

Co-Vice President: Brent Brotine

Brent Brotine Communications
Ph# (847) 869-7733
Fx# (630) 782-9716
Brent Brotine is President of the IICS Chicago chapter, and has been actively involved with chapter affairs since 1992. He is currently President of Brent Brotine Communications, providing freelance direct response and interactive copywriting to agencies and advertisers. Brent has used his extensive advertising background to promote the Chicago chapter, develop alliances with other organizations, and increase local visibility. He judged the 1995 Summit Awards, and now serves on the IICS Summit Awards Board. His future interests for IICS include developing a strong national identity, creating new marketing programs, and delivering meaningful support at the national level for local chapters.

Co-Vice President: Krishna Pendyala

Visual Symphony, Inc.
Ph# (412) 826-3938
Fx# (412) 826-3215
Krishna Pendyala is a multimedia designer and producer with a broad experience in the development of informational, promotional and training materials. He currently serves as the Assistant Director of the NSF sponsored Informedia project at Carnegie Mellon University. His responsibilities include the management of the production of the digital video library database and to assess relevant new technologies. He is also the founder and president of Visual Symphony, Inc., which specializes in developing networked interactive multimedia solutions to enhance human performance. Krishna started the Pittsburgh chapter of the IICS in 1992 and served as its president for 2 years. He serves as an UNESCO consultant to India to help them set up the multimedia infrastructure and train their staff to document their cultural resources. He is on the board of directors of the Multimedia Foundry established to promote Pittsburgh as a center for digital multimedia.

Secretary: Alessandra Losciale

Ph# (212) 343-4222
I think we are all at a very exciting turning point in the new media industry. It would be a privilege for me to be elected as your secretary.
Recently, I have been involved in producing a radio broadcast of The World on the web. The World is an hour long international news radio show co-produced by BBC, WGBH, and PRI. I was also the graphic artist for CD-ROMs such as Dracula, Fun with Architecture, Museum of Natural History and Children's Songbook. I have done freelance work with T3 Media, and Simon & Schuster Interactive.
I finished a masters in film from the Sorbonne, in France, and studied mass communication at Boston University. I am an officer of Toastmasters International, a public speaking and leadership club, and a volunteer with Mother Teresas Missionaries of Charity at a shelter for the sick and dying.
I joined IICS almost a year ago, and have volunteered at a couple of conferences. I would like to be involved in making sure that our members can share ideas and obtain the timely information that is so vital to us in this industry.

Treasurer: Bill Heid

Synnoetics, Inc.
Ph# (412) 366-9590
Bill Heid is currently president of the Pittsburgh chapter of the IICS, after serving on the board in various positions since the chapter's inception in 1992. Bill founded Synnoetics, Inc. ("man and machine - the whole is greater than the sum of the parts") in 1989 to pursue the creation of interactive multimedia, particularly DOS demo diskettes for software companies. The company has since expanded to the Windows environment and CD-ROM's, utilizing Macromedia Director to author the content. Bill was first introduced to computers at the US Naval Academy while studying nuclear physics, and completed his formal education with a master's degree in computer science from the Pennsylvania State University.

Electronic Communications Director: Jay L. Gondelman

Visionautics, Inc.
Jay Gondelman has been a member of IICS since 1991. Jay served as chapter Vice President (and newsletter editor) for three years. While editor of the Chicago newsletter, Jay designed and launched the first known IICS Web site, republishing the newsletter each month and receiving a 3-star rating from Magellan.

From 1993-94, Jay also edited the monthly IICS International newsletter,
the IICS Reporter. Now into his third term as IICS EComm Director, Jay has
spearheaded the Electronic Communications area resulting in the creation of
this Web site.

Jay is president and co-founder of Visionautics, Inc., an interactive
marketing communications firm. He has spent his entire career as a content
developer for electronic media. He is an active member of the Chicago Association of Direct Marketing and the International Interactive Communications Society (IICS).

Past President: James Griffith

Jim Griffith is a pioneer in interactive media technology. As President/CEO of Media Learning Systems, Pasadena, for twenty years, he produced more than a hundred film, video and interactive multimedia programs receiving sixteen awards of excellence from major industry awards programs.

His previous experience includes fifteen years as an actor, writer, producer and director in the Hollywood film and television industry with credits on many network shows including writing credits for Dr. Kildare, Peyton Place, The Fugitive and Mission Impossible. He is a founder and past president of the IICS Los Angeles Chapter and a founding director of the Interactive Multimedia Association (IMA).


IICS Managing Director: Debra Lavrakas Palm

Debra Palm has worked alongside ten different IICS boards and has seen the organization go through many changes. Since graduating from college in Communications from California State University, Fullerton she has held various positions at Stanford University Instructional Television, United Way Productions, and has freelanced for the FBI, Videodisc Publishing and ByVideo. Her varied background has resulted from traveling around the country due to having a husband in the interactive multimedia business -- Ms. Palm definitely understands the ups and downs of the interactive industry.

She is now settled in Beaverton, Oregon with her husband and three children, all of whom have also formed an attachment to the IICS. Ms. Palm is dedicated to working with the IICS Executive Board and over 34 chapter boards in advancing the IICS. Her work at the IICS is definitely a team effort of dedicated hours put in by herself, her staff, and the network of volunteers throughout the world.


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